HOW IT ALL STARTED
Skin care that feels and does good
It all began out of frustrations towards the gimmicky and complicated way skin care was marketed to the masses. We wanted to create products that are easy and simple to use.
All natural
Our products are based on natural ingredients – we use no additives here.
Sustainable
It's our job to look after our planet. We are a sustainable business.
Cruelty-free
Our products are never tested on animals and are certified cruelty-free.
Ethical
We take pride in the fact that our business processes are as ethical as they can be.
“Beauty starts from habits. The easier your routine is to stick to, the better results you can achieve.”
Natural
Our products are based on natural ingredients – we use no additives here. This means that we don't use silicons, parabens or microplastics. Instead, we look for natural alternatives at all times.
Cruelty-free
Our products are never tested on animals and are certified cruelty-free. We make sure that we're not sourcing any of our ingredients from companies that are in any shape of form associated with animal testing.
Ethical
We take pride in the fact that our business processes are as ethical as they can be. This means that we're a Fair Wage employer and support ethically produced ingredients.
Sustainable
It's our job to look after our planet. We are a sustainable business. We work hard to offset our carbon footprint, and use recycled materials wherever possible. We've pledged the Sustainable Business Pledge.
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